Garage Sale Ad Writing Made Easy

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AD WRITING

Below are some basic questions (who, what, when, where, why, how) to help you create the perfect sale pulling ads. Place a checkmark or fill in the blank that best fits your sale. Look at the sample ads for ideas and you will be well on your way to creating your internet, newspaper, and/or television ads.

QUESTIONNAIRE

1. WHO is involved? (the more the merrier)
____ Community
____ Family members
____ Neighbors
____ You alone

2. WHAT type of sale are you having? (get creative)

____ Barn sale
____ Basement sale
____ Block sale
____ Community sale
____ Estate sale
____ Garage sale
____ Liquidation sale
____ Moving sale
____ Multi-family sale

____ Neighborhood sale
____ Parking lot sale
____ Patio sale
____ Rummage sale
____ Sidewalk sale
____ Spring sale
____ Tag sale
____ Yard sale

3. WHEN is your sale going to take place?
Date _________________________
Day _________________________ (Sun, Mon, Tue, Wed, Thr, Fri, Sat)
Time ____________ to __________

4. WHERE is your sale going to be? (location is everything)
Address _________________________
City ____________________________
State ________
Zip _________
Phone ___________________________ (optional for pre-selling)

5. WHY should a buyer come to your sale? (show them the goodies)
____ Antiques
____ Books
____ Collectibles
____ Furniture
____ Jewelry
____ Tools
____ Toys
____ Other

6. HOW will you advertise? (diversity is key, spread the news)
____ Banner
____ Bulletin boards
____ Flyers
____ Internet
____ Newspaper
____ Radio
____ Signs
____ Television
____ Word-of-mouth

ADVERTISING SAMPLES (check calendar for possible dates)

Sample Ad #1: Multi-family garage sale; antiques, clothes, collectibles, furniture, kitchenware, linens, paintings, tools, toys, much more, NO early birds. Friday/Saturday 7:00-3:00, 129 First Street. (25 words)

Sample Ad #2: Liquidation sale, 40 years accumulation; antiques, furniture, kitchenware, linens, records, tools, too much to mention. Friday only 7:00-3:00, 129 First Street. (21 words)

For more great detailed and useful techniques
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